Create Unforgettable Events - Leave a Lasting Impression With Custom Wine Bottles

Are you looking to get the most from your next event or product launch? We've put together the ultimate guide on the why's and how's of custom wine.

Note if you are specifically looking at creating bonbonnieres or wedding favors, check out our blog "Wedding Favors with a Personal Touch: Custom Wine Bottles" here.

When you consider the key aspects of promoting your brand, you'll quickly see how custom branded wine is a great option. Here's a few boxes that get ticked:

• Your corporate branding is on display in an attractive way at your event
• There is a unique opportunity to get across a message of thanks or of your business value
• Your branding is passed onto your clients and customers
• You come across as generous and luxurious with a low capital cost
• Your branding will be on display in your guests' home
• Your branding is front and centre during a memorable experience while the wine is enjoyed
• Multiple touch points allow for your branding to be positively remembered

Now how do you use custom wine to best deliver on your requirements?

1. Define Your Objectives

What is it you're aiming for from your event or product launch and how can custom wine best deliver on your objectives? Have a look at the ticks above and see what resonates with you.

2. Utilise Your Branding

When designing your labels you'll want to ensure your branding is front and centre, utilising your key brand colours and themes, but you may also want to consider other aspects of how the wine matches your brand - does your brand align with mini single-serve bottles, or taller 375mL ones? Would a classic Barossa Shiraz suit your brand image or would your younger audience prefer a Grenache?

3. Get Across A Key Message

What's the message or theme you want to get across? It might be recognition and a thank you to your employees or key clients, it could be your business's value proposition to attract additional clients or it could be a altruistic message such as sustainability (as an example we are members of Sustainable Wine Growing Australia and all our wines are vegan-friendly so we can offer a genuine sustainability credential for your wines).

Custom wine bottles are a great chance to deliver a message, both when the gift is received and later when the wine is enjoyed, so be sure to use the opportunity.

4. Create Something Memorable

Consider adding a personal touch, to make a better connection with your customer. You could include a special message, the event name or the name  and contact details of your representative they'll meet at the event. You could also go with humour or something outside the box - If it's something that can give the guests a smile or start a conversation, all the better.

5. Choose Your Wine Carefully

Are you looking for the elegance of a white, the luxury of a ageworthy red, or to ensure the 'party' message gets across with a sparkling? As mentioned earlier, custom wine has the unique ability to provide a memorable link to your business when the wine is opened and enjoyed, so be sure to get a wine with a memorable story and a great taste!

6. Make sure they are distributed

While they can make a create display all together, this may not be the most efficient way to ensure all guests get a bottle. It may work to have the bottles placed at the guests' seat or to be part of departing gift bag, to make sure your bottles all end up with your potential customers when they head home.

I'm sure by now you can agree that custom wine bottles are a sophisticated and memorable addition to any corporate events. If there's something missing in this blog, feel free to get in touch with any questions and we'd appreciate the feedback!

Get in contact with us today to explore our custom wine bottle options and start designing labels that tell your company's unique story.

Cheers to success!